Apr 30, 2022
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If you embed a video via YouTube or Vimeo, you Country Email List can view the immediate results by logging into these platforms. Then you can think of: Number of viewers Viewing time Number of 'seek' moments ('search' through the video) Country Email List Number of fullscreen views These are all metrics that come directly from the viewer's interaction with the video. These are absolutely relevant and important, but at least as important are the indirect results (from watching the video). Indirect results If you want to see the whole picture and interpret Country Email List the statistics as accurately as possible, you have to look beyond the instant video results. That means you have to look at the Country Email List broader context: the actions and behavior of the viewer after seeing the video. There are two Country Email List reasons for this: 1. Direct results are not enough because website videos have a supporting Country Email List function. That is why it is especially important to know what a visitor does after watching. With this information, you can determine how much engagement the video has generated from the viewer and Country Email List thereby contributed (directly or indirectly) to the goals of your Page. For example, the following questions are interesting: How many people request a quote or demo after seeing the video. How many pages on your website does the Country Email List viewer visit after watching the video? Which pages does the viewer visit after watching the video? These numbers, compared to the same data regarding non-viewers, tell you something about the specific contribution of the video. 2. Instant viewing results can actually show a different picture Country Email List when these results are compared to the general statistics of your page. So you can get excited if your website video has scored 2,000 views per month according to YouTube. But if this video Country Email List is on a page that has received 100,000 visitors.